Over the past several months, I've become increasingly fascinated with online video. Of course, I predict that we are only in the infancy of what is to come in the world of On Demand video, and the pending cross integration with traditional broadcasting methods and mobile will truly be the defining moment. I am looking forward to the days of having a central command unit of sorts, in my home that controls all of my gadgets and syncs everything together.
With each passing day, I become more entrenched in YouTube and Revver (and I am looking forward to Veoh) but I often find myself thinking about where the industry will turn. Right now, I am a big fan of abbegirl and joeyanddavid. They put together some great stuff and really encapsulate what the space is capable of now. But what happens to these folks 3 years from now?
Some questions to consider:
1) As regular people lead regular lives, creating new videos on a weekly basis is a challenge and results in infrequent content. Considering this, how much audience does a personality lose when they take to long to create?
2) Without a consistent compensation or revenue system, how will these YouTubers continue to invest in their craft and keep viewers entertained?
3) With big brands becomeing more and more involved in the space, are we just setting up an additional venue for media giants?
4) Will the existing community embrace big brands based on their content and stop focusing on trying to prove that the content is not legit because it wasn't created by an attractive teenager in their parents living room?
5) Could the methods of advertising agencies change to focus beyond the thirty second spot and start producing shorts to replace the way commercials are delivered today?
These are just 5 of the laundry list of questions I am currently thinking about. I'd be interested in hearing anyone's thoughts on these and plan to provide my own answers in the days to come. What's next is a big question, but one we should all be thinking about.