LG announces the "National Texting Championship" for March 31 and April 21st. Hopefully, someone will Twitter the event as well! I'd love to have a play by play of this event. This is a great branding event and I am sure LG will get some good buzz out of it. I can't wait to hear how fast some people can text some of the longer messages.
Hopefully, LG will invest a little more into this event. Right now, they only have the registration page up, but if they are smart, they will video the event and push it out to YouTube. Additionally, they should sign the winner up to utilize for future events and advertising. Remember the kid with the Rubix Cube? I think some people will be fascinated by what some of today's kids can do with SMS.
All in all, I love the idea, but would have liked to see better execution with more Social Media involvement. This was the perfect event for it.