Can an 18 Year Old Launch a Social Network...without a Bomb Scare?

Sofia Loginova, an 18 year old from Quincy, MA launched a Social Network called B4class.com.  Right on the home page is a smiling photo of Sofia who most certainly will generate some attention of her own, but today's news focuses on a prank that may have been set up to generate a buzz about B4class. 

According to Boston.com, four suspicious backpacks were left in Newton North High School (in my town) filled with newspaper and adorned with the B4class logo.  Being as this is only a few weeks after this fiasco, you can imagine how some Bostonians reacted to this little stunt inside the school.

The interesting part of this story is that Sofia has managed to give away 2,000 of her logo'd backpacks (allowances must have gone up since I was a kid) and secured over 500 new users.  According to the article, Sofia is not using any outside marketing help and is relying on Word of Mouth to generate awareness (you're welcome, Sofia) but I have to think that this kid is getting some help from someone.

As Sofia is not a student at Newton North, I wonder who thought to leave 4 of the bags there?  Until then, she had been handing them out in Boston's Faneuil Hall.  It will be interesting to see how this story plays out, but the evacuation of an upper class high school outside of Boston should get the name B4class.com on the evening news... for everyone to hear!

Comments

[jason]

Yeah, I'm guessing Sofia will get a lot more attention than the site. She knows it, too. Her face is all over that thing.