Based on my previous posts, it's safe to say that I wouldn't mind being contacted by Under Armour. I'd love to know what they are thinking of next. Maybe getting into the sneaker market? Anyway, just because I talk about Under Armour, doesn't mean that I want to be contacted by the warehouse e-commerce sites that sell Under Armour.
The other day, I received a communication from an online retailer that basically supplied a link to a store where I could buy Under Armour products. Well, I already know where to go to buy Under Armour... and it's not your online store.
Now, if they wanted to appropriately contact a blogger who is a brand advocate, they might think about seeing if I mentioned their online retail location. Of course, I never have.
Even still, maybe I've mentioned previously that I am a big online shopper. I could understand that... I talk about Under Armour and I mention that I shop online all the time. Unfortunately, I've never mentioned my online shopping habits.
Lastly, they could have tried to locate something in one of my previous posts that let me know that they knew who I was and understood the editorial nature of this blog. Unfortunately, the message they sent didn't even make sense to me. I'd say it was generic, but it wasn't even that... it was random.
Anyway, I've made a promise never to call out an organization directly for failed outreach attempts, only because the concept is so new to most organizations and everyone deserves a free pass. Let this be a lesson to any organization or agency looking to conduct blogger outreach... it doesn't take much to get my attention. I don't receive hundreds of emails a day as a result of this blog, so when I do... I read through it and care about the conversation that takes place. After all, that is the point of social media... starting a conversation.