Picking up where we left off yesterday, what is a link on an A-Listers blog worth to you? I've spent a lot of time thinking about this and trying to come up with a method for understanding the value of being linked to by well established bloggers.
In my previous post, I mentioned that Jaffe and Rubel average about 15,500 visitors a month between them (according to Compete... would love to know the real numbers if anyone has them). For kicks, let's add some other MVB Contestants:
Mark Cuban: 18,000 visitors per month (remember...this is probably higher)
GapingVoid:34,000 visitors per month
So, the total visitors for just four of the 32 participating blogs is 67,500. Not bad. Now, if they are anywhere near as popular as Socially Adept (strong sarcasm there) then they probably see about a 50% rate of visitors clicking posted links. Essentially, the winner of this contest would have 67,500 people see their name and 33,750 people actually click through to their site. Remember, this is only 4 of the 32 contestants.
If we were to assume that all 32 contestants had relatively similar success, than the number may actually be around 270,000 people actually viewing your blog. Here's the great part about this though... those 270,000 people actually are interested in your topic! They aren't just being pushed an ad on a page where there is competing content.
What's the cost then? In order to get a 270,000 click through rate on a banner ad (or similar) which normally receives about a 4% click through rate, you'd need to purchase 6,750,000 impressions. Anyone want to take a guess at the cost?
Anyway, I won't get into too much detail and I am sure many people will point out the flaws in my concept, but it is interesting to think about. Does anyone else have any ideas? I'd love to hear additional thoughts about this process. I'll follow up with more details on this in a Part 3.