Xerox launched the Frugal Color site to help generate awareness on their cost effective color printers. The site is very well done and quite entertaining (That actress always cracks me up). Of course, this site isn't really Social Media...it's Interactive Media, but there is nothing "social" about Frugal Color. This is another example of the clear disconnect of the "Social Media" nomenclature currently being used within the Marketing and Advertising world.
If anyone knows what agency built this site for Xerox, please let me know. If they are going out to brands and pitching this stuff as "Social Media" then companies all around the country are being duped. What's new and innovative about this site? Not much in my opinion. It was cute, but I have no reason to go back and interact with the content... I've done it.
Then, there is this site... Extreme Offices. Talk about missing the boat!!! This is a great premise for Social Media and which ever agency is working with Xerox needs a lesson in what Social Media is. How they managed to get the Marketing execs to sign off on two sites with absolutely no "Social Media" interaction is beyond me.
The key word in "Social Media" is SOCIAL!!!! Next time your Ad Agency or Interactive Agency pitches you a social media idea... make sure you ask these important question...
What makes this idea social? Why would anyone want to come back? How can users participate and add content? Why would they want to?
So close Xerox... so close. With a few minor changes, this site would bring in much more people... including your target audience.