I've always prided myself on being someone who practices what they preach. As a client partner and consultant, I feel it's important for me to have first hand experience in all marketing, communications and advertising tactics. However, a question was recently posed to me in regard to why there are many proponents of blogging out there that don't actually blog themselves?
Interesting question. Well, it depends on the proponent; wouldn't you think?
Blogging is slowly but surely moving into more of an art form that only certain people have the ability to master. Based on the nature of the space, there will always be Blog Pro's out there like Godin, Jaffe, BL, Mack, and Armano as well as what I like to refer to as the "Weekend Webloggers"... like myself. There is an incredible amount of self discipline required to run a blog (aka. Small Business) and one doesn't necessarily need to be a blogger to understand the reach, influence and benefits of blogging. For example, I know the value and influence a fresh coat of paint and a bathroom remodel would have on selling my home, but don't need to do the work (or sell the home for that matter).
Also important to note is that Blogging hasn't been around for 20 years, but just because the platform is new, doesn't necessarily mean that the message is always different. If the proponent of blogging is a superstar marketer, does he/she need to blog to understand the impact and influence the blogosphere and social media will have on his/her brand? If a PR executive understands the value of delivering a message and can effectively communicate that message to an audience, do they need to be a blogger to understand the value of the space?
What are your thoughts on this question? If you believe in social media, blogging, YouTube, Podcasting, etc... are you required to participate?