I've been inactive for awhile. In part, because I felt like I was reading the same thing over and over again on other blogs. There were a few instances where I found people writing the exact same posts they wrote 6 months ago. It became clear to me that some of the people I read regularly were starting to show their true colors.
Too often, people find success with social media, but don't have much behind it. There are many people blogging about... well... blogging, but lack a marketing or advertising background. I'm not saying that's necessarily a bad thing, but I've found that many people stop creating valuable content when the experience isn't there to fall back on. Before you know it, blogs become a platform for this meeting, that book, another presentation or an upcoming event. They don't really say anything.
After thinking about it, I realized that I was also guilty of this form of "creating content for the sake of creating content." So, I've spent the last few weeks reading more personal blogs. Diving deeper into the relationships that are built around bloggers who discuss life struggles and real emotion. I needed to recharge by reminding myself what makes the space powerful.
During this "alone time," I learned that I don't have time for blogs dedicated to self promotion. I felt a bit cheated in a way. Blog post after blog post about individual activities and products. For lack of a better way to say it, I was being "Interrupted." No more thought provoking discussion. Just a platform for telling an audience where you'll be next or what you'll be selling soon. It followed me to Facebook, Myspace and Twitter and I realized there was nothing "social" about this relationship.
So, is it time to branch out and look for a new perspective? Is there a new Influencer waiting in the wings that can offer thought provoking ideas? I'm taking recommendations and promise that moving forward, I'll focus a bit more on my decade of account management experience instead of the same old thing, the same old way.