I finally take a needed week long vacation to Hawaii and the Social Media Mavens make all sorts of moves in my absence. Was it worth it? Ummm.... YES... but so much has happened in just a weeks time. The three stories above are just highlights of another active week in the social media world.
Well, I am back now and hope to keep the few readers I have up to date and educated on the things I find in my daily routine.
First up, Mack Colliers review of the Monster Blog at The Viral Garden. As a former employee of Monster Worldwide, I've seen a lot of progress in their social media involvement over time. Unfortunately, the company just continues to struggle with leadership changes and growing competition. Most of the content they offer is generic stuff you can find on any of their competitors sites and even if they do monitor commments, it doesn't appear to be taking up too much of their time as the blog doesn't seem to have any.
There are so many open possibilities for Monster considering the relationships they have with their huge Fortune 500 customers. Having been on the inside, I know that the relationship folks have developed solid partnerships that could be tapped for content. Monster could leverage the blog to generate interest in the million dollar customers and provide insight from those "in the know." Who would you rather hear about getting a job from... Monster or the company itself? Maybe I am way off base, but I know there are some customers who have great insight regarding the hiring process at individual companies and I would love to see how they differ.
Another nice tip might be to have customer recruiters tell some horror stories... I heard some great one's while I was working with some of the Fortune 500 over there and I know they would be entertaining.
I am glad Monster is getting involved, but if they are going to beat HotJobs and Yahoo! they need to up the ante. Give us a call (you know where we are)... we've got a lot of great ideas for Monster...and none of them are "When I grow Up!" (Best commercial!)