I've noticed a startling trend lately. "I am the author of a pretty popular blog called _________ (fill in the blank). Everybody reads me and I have lots of links. Maybe you've heard about me?" Well, no actually, I haven't.
In my career, I am lucky to work with and speak to bloggers from all over the country, from all walks of life, on a daily basis. Many of these people are very humble and passionate about their blog. Some are even utilizing their blog as their sole form of income. I've also had the pleasure of chatting with bloggers that I believe are the most popular and found them to be unbelievably responsive, friendly and appreciative of links and mentions (David Armano, Mack Collier*, Paul McEnany to name a few). *click on Mack's link for a great post today
However, in some recent conversations, I've come across some bloggers who are flat out lying. "My blog gets 25,000 hits a month! I'm read by Seth Godin! Joseph Jaffe gets ideas for posts from me!"
Be weary of these folks and make sure you do your research. If someone claims that A-List bloggers are getting story ideas from their blog, they should also know that A-List bloggers are smart enough to link back to the content they reference. Technorati will shed some light on the truth. Meet a blogger who claims they have enormous traffic? Check their rankings to see how they stack up.
So, you've done your research and found that your proud blogger friend doesn't have any links from A-listers. They have reasonable traffic, but no one comments on their posts. This is interesting... good content calls for interaction. If you receive 25,000 hits a month, I would hope that at least one person was compelled enough to comment.
Am I the only one seeing this trend? What is driving this need for validation? Are there more bloggers out there looking for fame than committed to content?
Talk amongst yourselves.