Mack Collier over at The Viral Garden has recently started the "Company Blog CheckUp" series where he evaluates corporate blogs to determine how well they are doing in the social media space. I love this idea and have since enjoyed speaking with Mack about the things he sees during his reviews and ways that consultants like myself can help improve the success of company blogs.
After a few email exchanges with Mack, I checked out his bio and his Linked In profile to learn that he is looking "to help companies find ways to empower and embrace their communities of customers as their marketing partners."
Considering this, I think it is a brilliant move by Mack to showcase what he can bring to an organization from a consulting standpoint by reviewing blogs on The Viral Garden. It's only a matter of time before the likes of Kodak and others start thinking that having someone to assist them on a long term basis will only improve their presence in the social media landscape. Why not enlist someone who has already invested their time in helping you succeed?
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