I came across an interesting article on MSN today that was reposted from Forbes.com about the migration of teenage social networking. According to the author, affluent kids are making the transition from Myspace to Facebook creating essentially a social networking class structure.
For Advertisers and Marketers, this is clearly an interesting development. Particularly because many bloggers are also making the transition to Facebook based on the open API. With almost a 150% spike in newly created profiles for the 13-17 year old demographic, compared to the nearly 30% increase for Myspace, we may finally start to see a shift in power.
As a result of this trend, Newscorp is apparently shopping around the idea of trading Myspace for a 25% stake in Yahoo. I'm not holding my breath.
However... I may need to start befriending a few of my nieces, cousins, friends kids, etc. to get a better understanding of what's "cool," and follow the migration to the next big thing that will eventually lead us to the glory land.
Kevin -
You may be interested in the discussion that Noah Briar has started over on his blog...
http://www.noahbrier.com/archives/2007/08/what_do_you_think_of_facebook.php
Posted by: Stephanie | August 13, 2007 at 04:21 PM