Morgan Pozgar is LG's National Texting Champion and winner of $25,000! I've been eagerly anticipating the conclusion of this contest since my previous post (read it here). Morgan, who averages 8,000 text messages a month, successfully sent a text that read "Supercalifragalisticexpealidocious" from Mary Poppins fame in 15 SECONDS(I probably spelled it incorrectly, but who really cares)!
This is an amazing feat for a 13 year old, but LG unfortunately dropped the ball. The site promoting the TXT Message Championship hasn't changed since the contest ended, LG is still featuring contest entries on the homepage, and there is no live footage of the event anywhere!
Why invest so much time and effort into an event only to have it go basically unnoticed? Traditional media picked it up in some places, but they buried the story in their "Odds and Ends" section. Maybe the 2008 contest will have a bit more interaction.
A tip for LG... why not let people submit potential messages for the contest? Sure, Supercalfarag.u.get.the.idea was tough, but this is the age of social media... engage the audience!